A quick update but a long day. Nearly 1am in the morning and that’s around 10 hours just spent this afternoon/evening creating the graphics images for the Kickstarter rewards, and another tweak on the campaign page text. Luckily I’m ‘between jobs’ a the moment, so I’ve got a bit more time to work on this during the day, although that’s both a blessing and a curse, as I should be working on my work showreel and applying for jobs. But there’s always more work somewhere at some point, while the chance to direct even another short film doesn’t come around quite as often.
Kickstarter, kickstarter, kickstarter. That’s all Michelle and I are concentrating on at the moment, and we’re starting to see some light at the end of the tunnel. We’ve almost finished budgeting our rewards, and have a clearer idea of how much everything is going to cost. Kickstarter fees including processing costs are coming in at around 8%, while the rewards are hovering at around 15% of the budget. If we’re aiming to raise US$10k, that’s adds up to 23% of our budget, which is quite a hefty chunk, so realistically we want to try and be over-subscribed and raise a lot more than our budget. I can see that I’ll be putting in a decent chunk of money myself to makeup the shortfall. We’ve settled on a $10k figure to raise because statistically that has more chance of success on Kickstarter than if we try and raise more money and don’t make our target and lose the lot. The actually shooting costs for the film will be much higher, but I’ve already planned that I’ll be contributing to it anyway .
The kickstarter page itself is almost finished. We’ve been getting more feedback and tweaking and refining it. What’s really left now is for me to do the graphics, poster image and then shoot the promo video.